Whether talking about cake or leads, we strive for quality over quantity. Here’s how a well-thought-out contact form can maximise the quality of your leads.

Creating a web-accessible colour palette goes beyond legal compliance. It ensures that all users of your website have a fabulous experience.

Learn how to write compelling case studies to make working with you a no-brainer.

The role of case studies to encourage new clients to work with you.

When customers land on your website, they make snap judgements on the quality of your product and if you are the right person to solve their problem. They will promptly move on to your competition if they don’t like what they see.

Social proof is the quickest way to begin building trust with the reader and, therefore, plant the seed that they should buy from you. Read to find out the 4 types of social proof you can display on your website to begin building trust today.

Effective copywriting is, essentially, effective communicating. It’s understanding the demographic, their lives and interests, and communicating the right information in the right tone. The reader should feel a sense of desperate longing for the product because of how it will solve their problems.