3 easy bundle strategies to boost average order value

Want your customers to spend more without being pushy? Smart bundling can help you increase your store's average order value (AOV) while offering better value to your shoppers.

What is a Product Bundle?
A product bundle is a group of products sold together as a single offer. It could be a kit of related items, a discount for buying multiples, or a low-cost add-on offered at checkout. The goal is to increase the value of each sale while giving the customer a more complete or convenient purchase.

Who Should Use Product Bundles?
If you're a small business looking to grow average order value without discounting your entire store, bundling is a smart, flexible strategy. It works exceptionally well for stores that sell consumables, complementary items, or anything that can be grouped into kits.

3 simple product bundle strategies for Shopify

This guide gives you three simple bundle strategies you can set up using the free Shopify Bundles app.

Strategy 1: Add a Low-Cost Related Item

Encourage small impulse buys by suggesting a low-price product that complements the main purchase.

Examples:

• "Add a lip balm for $6?"

• "Want to include a mini travel-size soap for just $5?"

Why it works:

Low-cost, relevant products feel like value-adds rather than upsells. They're perfect for customers who are already in buying mode. These add-ons often fly under the mental spending radar but quickly increase your order totals when offered consistently.

Strategy 2: Offer Bulk Discounts

Encourage your customers to buy more of the same item by offering a discount for multiples.

Examples:

• Buy 2 cleansers and save $5

• Get 3 dog shampoos and save 10%

Why it works:
This is perfect for consumables or products that customers reorder often. You're offering convenience and savings. Bulk discounts increase perceived value and give customers a reason to stock up—especially useful for subscription-style purchases or gifting seasons.

Strategy 3: Curate Purpose-Driven Kits

Create bundles around a specific need or customer profile. These pre-selected kits help customers solve a problem or get started with your products.

Examples:

• Oily Skin Starter Kit (cleanser, toner, serum)

• Puppy Grooming Pack (shampoo, brush, flea spray)

Why it works:
You're removing decision fatigue and making it easy for customers to say yes to a complete solution. These kits position you as the expert and can often command higher margins than the individual products would on their own.

How to Display Your Bundles: Separate Product vs. Upsell

Choosing how to display your bundle can make a big difference to your store’s performance and customer experience. Here’s when to use each method:

Create a Bundle as a Separate Inventory Item

Best when:

• It’s a curated or purpose-driven kit (e.g. “Oily Skin Starter Pack” or “Grooming Essentials”)

• It’s frequently bought together as a set

• You want to create a unique shopping experience with its own product images and SEO

• It’s seasonal, giftable, or part of a promotional campaign

Separate bundle pages let you highlight benefits and drive traffic directly to a kit, making them perfect for email marketing, SEO, and home page features.

Use Product Page or In-Cart Upsells

Best when:

• You're adding a low-cost item (like a lip balm) or upselling more of the same product

• You want a low-effort way to test bundle offers

• You want to make the offer quickly accessible at the moment of purchase

These methods keep the buying process simple and quick, encouraging impulse add-ons without interrupting the flow.

Should You Combine Both?

Yes—often the best strategy is a mix. For example:

• Show your “Oily Skin Starter Kit” as a full product on its own page

• Use a product page upsell on your cleanser that says “Complete your routine with the Oily Skin Kit”

• Add a cart suggestion for a matching lip balm

Combining display methods increases visibility and accommodates different shopper behaviours, boosting your chances of a higher AOV.

App Recommendation: Shopify Bundles & Selleasy

The free Shopify Bundles app can create all these bundle types. It's a perfect starting point for small or new stores.

You can:

• Offer fixed or mix-and-match bundles

• Set quantity rules

• Display bundle discounts cleanly on product pages

Want to offer in-cart or product page upsells instead? Try Selleasy. The free plan allows up to 50 orders per month—perfect for new stores testing bundle offers affordably.

Need Help Setting It Up?

If you want your bundles to look cohesive and convert well, I can help you build or refine your Shopify site.

Let’s make your store look good and sell better.

Wondering how to price your bundles?: How to price your bundles for maximum conversion and long-term sales.