How to Price Your Shopify Bundles for Maximum Conversions

You’ve curated a great bundle—but how do you price it in a way that makes customers actually buy? Pricing for conversions means finding that sweet spot where the bundle feels like a no-brainer while protecting your margins. This guide walks you through three pricing strategies that help your bundles convert browsers into buyers.

Strategy 1: Create Irresistible Value Without Deep Discounts

Your bundle doesn’t need to be cheap—it needs to feel worth it. A small saving (like 10% off) is enough to catch attention without hurting your margins.

Examples:

• "Oily Skin Starter Kit – save $8 when you buy the set"

• “Buy the full bath set and get the loofah free”

Why it works:
It’s less about the exact dollar amount and more about perceived value. Even small savings can give shoppers the psychological push to choose a bundle over buying one item—or leaving empty-handed.

Strategy 2: Use Margin Anchoring to Build Trust + Convert

Highlight the total value of the products and then show your bundle price underneath. This anchors the customer's expectation and makes the bundle feel like a smart deal.

Example:
“Valued at $78 – Yours for just $62”

Why it works:
Anchoring plays a big role in purchasing decisions. It gives customers something to compare your price to, and makes them feel like they’re making a savvy choice.

Strategy 3: Keep It Full Price—But Sweeten the Deal

Instead of discounting, include a small bonus item or upgrade that feels exclusive.

Examples:

• Free gift with bundle purchase (mini brush, pouch, sample)

• Exclusive scent only available in a kit

Why it works:
You preserve your pricing integrity, and the bundle still feels special. This is a great option for higher-end brands or stores that don’t want to discount often.

Consider Buyer Psychology

Don’t forget, conversion isn’t just about the number. It’s also about how the offer is presented. Bundle names, imagery, and perceived savings all impact whether a customer clicks “add to cart.”

Give your bundle a clear name and value-driven description. For example:

• “New Puppy Essentials Pack” (not just “Dog Care Kit”)

• “Complete Glow Routine – Save $10”

And if you’re ever unsure, test two versions over a few weeks and track which one converts better.

Need help setting up your Shopify product bundles?

If you want your Shopify bundles to convert and look good while doing it, I can help.

Let’s make your store look good and sell better.