The value of Quality Web Design and Development

introduction

A website is vital for any business, but for anyone working online, it’s downright essential.

A website can do so much for your business. Ecomm businesses wouldn’t exist without one, and service businesses are quickly discovering the value of having an online presence that reflects the quality of their services.

A common complaint among business owners is that the price of a website is so varied. How does one know what to pay?

On the surface, it might appear as though this variance could be a benefit to business owners. Budgets are varied; start-ups, in particular, aren’t known for having ample cash to splash around. Isn’t it good that websites like Fiverr and Upwork exist? Allowing the small fish to at least get something online? Even if it’s not as schmick as they’d like it to be?

First Impressions

First impressions count. We are constantly judging and being judged. Whether you’re choosing a restaurant, buying a book, or meeting your partner’s parents for the first time, you’re being Judge Judy. A budget-looking website won’t build trust or get you noticed for the right reasons.

Successfully making a sale comes down to two key elements; getting the person to trust you and solving their problems. One could argue that affordability is the third component, and I’m not disputing that it’s a factor. However, if you haven’t gained trust and solved a problem, the price of the products or services is irrelevant.

For cash-poor businesses, I recommend a slimmed-down version of your dream website. Get the basics right with a 1-2 page quality website and then build on solid foundations once your business is financially ready for a robust 5+ page website.

A suave, on-brand website is imperative, but it’s just the beginning.

Sales Psychology and design

A qualified, highly trained web designer and developer will input a lot of genius you don’t even realise is there. Sales psychology will be implemented across the board through clever design choices. A web wizard knows what shouldn’t be there as well as what should. Every deliberate decision has been made to achieve one outcome; making you money.

a Functional website will save you time and money

A functional website can simplify your life. When I say building and running a business gives you a seemingly endless to-do list, I know you're with me. Monotonous admin tasks and back-and-forth enquiry emails are a common time-suck, yet many business owners don’t realise how much their website can take care of for them.

The right website can help get you some time back so that you can spend more time in other areas of your business or with your family.

throwing money at advertising, SEO and socials

Digital marketing is great if you need more website traffic. However, first, you must determine whether you have a ‘traffic’ problem or a ‘conversion’ problem. There’s no point in spending effort and money on increasing traffic if the website destination you’re sending customers to isn’t built to convert.

Many make the mistake of assuming their website is adequate. It exists, it has their logo on it, their products, and the person can fairly easily buy stuff if they want to. It never occurs to them that the whole reason their website conversion is low is in that very sentence; website.

Low-cost website designers

Are there good cheap web designers offshore, on platforms like Fiverr or in those wine-drinking Facebook groups? Possibly.

With everything in life, you often get what you pay for. I know how much love, energy, skill and time it takes to build a quality website and manage the project (and client) to a high standard.

If the price seems too good to be true, it probably is.

CONCLUSION

Hiring the right local web designer and developer will be a huge factor in the success of your business. You’ll know exactly what you’re getting, communication will be effortless, and you’ll get the most valuable marketing asset your business will ever have. Before spending money on SEO, advertising, or social media management, look at the destination you’re leading your audience to. 

If you feel you can’t afford a professional website, I’m about to get real with you.

If you want your business to thrive, you can’t afford not to.