How to choose the right website designer for your business
Your website is often the first impression potential customers have of your business. A well-designed site builds trust, enhances your brand, and helps convert visitors into customers. But how do you find the right website designer to bring your vision to life? Here’s what to consider when making your choice.
1. Define Your Goals and Needs
Before reaching out to designers, get clear on what you need. Ask yourself:
Do you need an eCommerce site, portfolio, or service-based website?
What platform do you prefer? (e.g., Shopify, Squarespace, custom-built)
What features are essential? (e.g., booking system, online store, blog)
What’s your budget and timeline?
Having a clear idea of your goals will help you find a designer whose expertise aligns with your needs.
2. Evaluate Their Own Website
A designer’s website is a reflection of their work—so take the time to explore it. Ask yourself:
Is it visually appealing and easy to navigate?
Does it clearly explain their services and process?
Were you able to find the information you needed quickly?
Did it make you feel confident about their skills?
If their own website leaves you feeling confused or frustrated, that might be a red flag.
3. Look at Their Portfolio
A designer’s past work will tell you a lot about their style, versatility, and experience. Check their portfolio for:
Websites that have a clean and user-friendly layout
A variety of styles (or a signature style that matches your brand)
Mobile responsiveness
Experience with your preferred platform (Shopify, Squarespace, etc.)
4. Consider Their Location (If It Matters to You)
While working with a designer remotely is common, some businesses prefer a local connection. If you’d like to work with someone in your area:
Check if they’re based in your city or region (e.g., Brisbane, South-East Queensland)
See if they offer in-person consultations or workshops
Consider whether time zones and communication preferences align
A local designer might have a better understanding of your target market and business landscape.
5. Read Testimonials and Reviews
Client feedback can give you insight into what it’s like to work with a designer. Look for:
Positive testimonials on their website
Google or social media reviews
Case studies showcasing real results
6. Ask About Their Process
A professional designer should have a clear process to guide you through the project. Ask questions like:
What are the project phases and timelines?
How involved will I be in the design process?
Do you offer training or support after the site goes live?
7. Ensure They Understand Your Industry
While not always necessary, hiring a designer with experience in your industry can be a bonus. They’ll understand your audience’s needs and common challenges, making the process smoother.
8. Discuss Pricing and Deliverables Upfront
Make sure you’re clear on:
The total cost (and whether it’s a fixed rate or hourly)
What’s included (design, development, SEO, copywriting?)
Additional costs (maintenance, hosting, updates)
9. Prioritise Communication and Compatibility
Beyond skills, you want a designer who listens to your needs and communicates well. Consider:
How responsive they are to emails or messages
Whether they explain things in a way you understand
If their working style aligns with yours
10. Trust Your Gut Feeling
At the end of the day, choosing a web designer is also about how comfortable you feel working with them. Did they take the time to understand your business? Do they seem genuinely invested in your success? A designer who aligns with your values and vision will make the entire process smoother and more enjoyable.
Final Thoughts
Choosing the right website designer isn’t just about finding someone with great skills—it’s about finding a partner who understands your vision and can bring it to life. Take the time to research, ask questions, and trust your instincts. A great designer will not only create a beautiful website but also ensure it’s functional, user-friendly, and aligned with your business goals.
Need help finding the right designer? Let’s chat about your project!
