Tiffany Dimmack

• Increase Sales: Attract larger podcast production studios, including international clients, to drive higher-value projects.

• Save Time & Reduce Costs: Automate regular tasks and booking processes to streamline client interactions.

• Establish Brand Authority: Strengthen her online presence by showcasing her expertise, industry recognition, and portfolio of high-profile projects, reinforcing her status as a leading sound professional.

Her existing website’s simple design and sparse content did little to showcase her experience and unique skill set and attract organic traffic. The site’s limitations led to referrals that didn’t always match her target audience.

Tiffany initially hesitated to invest in making changes, fearing that a redesign might alienate her current audience. She often received compliments on her old website, and those praises sparked a nagging doubt—was it really broken?

I pointed out that her bold imagery drew visitors in; her stylish, confident brand photos set her apart from competitors with bland visuals. I reassured Tiffany that her personality would shine even brighter on the new website.

While Tiffany was interested in a complete brand redesign, we focused on refining her DIY brand identity for now. On my advice, she streamlined her visuals to look more professional and introduced a bold blue accent to the colour palette, creating visual interest while maintaining a minimalist design.

Fun & Functional Home Page:
The homepage features one large, stylish image and an unexpected horizontal scroll leading to a bold blue section with two clear calls-to-action—one for podcast services and one for voiceover work—guiding users directly to the service most relevant to them.

High-Profile Podcast Showcase:
Prominent podcast cover art is featured at the top of the page to capture immediate attention. Prestigious, well-known podcasts are displayed upfront, while older or lesser-known podcasts are included at the end to demonstrate the depth of Tiffany’s experience without cluttering the design.

Interactive and User-Friendly Layout:
Users can scroll sideways through the portfolio or continue down the page to listen to an audio demo—catering both to those with time to explore and those in a hurry.

Built-In Social Proof:
Large bold podcast art images, integrated client logos, awards, and testimonials bolster Tiffany’s credibility before detailing how potential clients can work with her.

Streamlined Navigation & Calls-to-Action:
The main navigation includes both “Portfolio” and “Podcast Services” links that point to the same page. The “Podcast Services” anchor link immediately takes users to the relevant section, ensuring that smaller podcasters quickly see the option to book online.

The new website offers three streamlined options to work with Tiffany, each designed to save Tiffany time and reduce unnecessary back-and-forth:

1. Full Series Production:
   For large podcast productions, a starting price is provided along with a link to book a meet-and-greet call, ensuring potential clients can initiate a comprehensive collaboration.

2. Single Episode Support:
   If you run your own podcast and need help with a single episode, you can book and pay online directly. This automated process eliminates the need for prolonged email exchanges.

3. 1-Hour Consultation:
   For those looking to pick Tiffany’s brain, the option to book and pay for a one-hour consultation is available. This prevents time spent on unpaid inquiries, streamlining the process for both parties.

All of these options are seamlessly automated via Calendly integration, ensuring a smooth and efficient experience for busy potential clients.

Tiffany is shocked by how professional the new Squarespace website makes her look! The refreshed design confidently displays her portfolio, experience and awards without being braggy (of course).

The redesigned Squarespace website has opened doors to more dream client opportunities—hello, international podcasts! The new design streamlines the booking process and has made cold outreach and networking much more effective. Within three months of launching, Tiffany landed a dream international client, and the enhanced presentation of her work has elevated how her capabilities and value are perceived.

As Tiffany explains:

"I've had a lot of people say, 'Oh wow, I've just looked at your website and your calibre of work.' I think it's not that they say, 'Oh, this is a really well-built website'—it's just that it's there. The reason it's so good is that it showcases what I've done so well."

This feedback reinforces that the transformation was not merely cosmetic—it redefined how potential clients see her expertise.

Hear Tiffany’s full words below.