Case study: Bloom PR & Communications
Bloom PR and Communications provides PR, video production, media training and event services to changemakers and big ideas people.
With almost 30 years of media experience, Danyelle Britz has exceptional contacts – from the best Camera Operators and Photographers to Journalists, Editors, Chiefs of Staff and Executive Producers. Her media contacts trust her.
When you work with Danyelle, you work directly with her and gain coveted access to her little black book.
The project
Squarespace 7.1 website design and development
Photography direction
the challenge
Danyelle was competing with PR agencies on price. She came to me seeking to shift her ideal client to clients with budgets for quality, high-touch PR services.
The new visual brand is minimalist, with a single colour palette and no supporting graphics. This presented a website design challenge as colour and graphics create visual interest and break up large chunks of text on web pages.
the Solution
Demonstrate Danyelle's 30 years of media experience with professional SEO-optimised website copy (by Firefly Comms)
Show social proof through client logos, testimonials and case studies
Bold personal brand photography (in line with Danyelle’s personality) and use of professional PR campaign photography in a large format on the website to create visual impact
Respect the minimalist brand by sparingly using the thick brand border, with lots of white space, and all other lines and CTAs a thin 1pt line.
Reveal more about Danyelle (who clients work directly with) and what it's like to work with her
Clearly articulate Bloom PR's services and the benefits of working together
Overcome objections with FAQ and social proof
Invite visitors to book a call by completing the lead-qualifying contact form.
A thoughtful, high-end website that represents the level of service and attention to detail that Danyelle provides to her clients.
The Result
From a basic one-page website to a 7-page showcase of Danyelle’s (Bloom PR) expertise, process and personality:
Increased brand awareness
Elevated brand perception… sophisticated, professional and exuberant
Time savings, as leads are qualified before speaking with Danyelle
“Jess had a very clear vision of what my new website would look like - even before I did! Jess talked me through the process and provided visual inspiration & concepts as well as clarity on design and content layout. I am really happy with the site that Jess created for my business and I’ve had really positive feedback from far and wide!”
Before and after photos
