Logo for Good Things Grocer featuring illustrations of fresh produce and the slogan "All The Good Things. All The Time."

Brisbane Retail Web Designer

Good Things Grocer

Optimising Local Search, Driving More Foot Traffic, and Amplifying GTG’s Online Presence

Overview

Good Things Grocer (GTG) is a local providore in Tarragindi, offering the community high-quality coffee and locally sourced produce. Kym and Sarah, the owners, have created a warm and welcoming space for people to enjoy a great cup of coffee and shop for gourmet goods.

  • As a new venture, GTG needed a website that positioned them as a must-visit shopping destination—one worth crossing suburbs for. They also plan to offer a selected product range online in the future.

  • While locals knew about GTG from a community Facebook group and its prominent street presence, the business needed to attract a wider audience through organic local search and PR. With media coverage lined up, Kym and Sarah needed a website to capitalise on the buzz and turn curiosity into foot traffic.

    At the same time, GTG’s Google Business Listing wasn’t optimised, meaning they weren’t making the most of local search. Without a strong online presence, potential customers searching for high-quality local produce or specialty coffee nearby weren’t finding them.

  • As seasoned hospitality professionals, Kym and Sarah are busy—with a capital ‘B’! They were concerned about finding the time to manage a website project while running their business. At the same time, they had a pressing deadline, wanting the site live before the spring racing season and Christmas gifting rush.

    I reassured them that my process would be as hands-off as possible on their end. I met with them in-store, worked closely with Grounded Copy to streamline content creation, and kept decision-making quick and easy, providing gentle nudges to keep the project on track—allowing them to focus on their business while we brought their vision to life.

  • Now, GTG has an online home that truly reflects its warm, welcoming vibe and curated selection of local goods. The Shopify website acts as a digital storefront, making it easy for new customers to discover them and plan a visit.

    But the best part? Kym and Sarah are no longer missing out on opportunities. With local press coverage bringing fresh attention to GTG, we also helped them optimise their Google Business Listing—improving their visibility in local search, driving website traffic, and increasing store visits. Now, when potential customers search for gourmet groceries or specialty coffee in the area, GTG appears front and centre.

    And with plans to introduce online ordering for flowers and hampers, the website is set to support GTG’s next stage of growth.

A group of people inside a grocery store bakery section on a Shopify web page layout. The image displays baked goods and customers. Text reads "The Good Things Grocer story: Bringing gourmet food and good coffee to the south Brisbane ‘burbs.”

A group of people inside a grocery store bakery section on a Shopify web page layout. The image displays baked goods and customers. Text reads "The Good Things Grocer story: Bringing gourmet food and good coffee to the south Brisbane ‘burbs.”

Person holding a smartphone with a grocery store Shopify website, sitting cross-legged in pink pants, holding a cup of coffee in one hand.

Person holding a smartphone with a grocery store Shopify website, sitting cross-legged in pink pants, holding a cup of coffee in one hand.

Like the look of what we created for Good Things Grocer? If you're dreaming of a website that not only looks the part but helps grow your business too, take a peek at my Shopify web design services and packages or book a call to chat through what’s possible.