Jenn Johnston Ceramics

THE BRIEF

Jenn Johnston is a modern potter who prides herself in making design-lead, timeless pieces. She has a strong desire for people to feel good, hopeful and a sense of joy from using her ceramic pieces.

Her website needed to convey bringing luxury to everyday moments in the home. We did this by infusing the new Shopify 2.0 design with many large lifestyle product images so that customers could imagine her beautiful pieces in their homes. We made sure to include photos of Jenn’s studio, her tools and working with clay to really drive home that she creates handcrafted quality ceramics. A Journal (blog) was added to showcase the special projects, collaborations and features Jenn has proudly participated in. This blog addition allows Jenn to demonstrate her authority and trust as a prominent Australian Artist.

Update: Jenn had an overwhelming number of wholesale and interior designers contacting her after we launched her new Shopify store, and she subsequently engaged Feel Good Creative to create a co-ordinating on-brand wholesale store for Jenn Johnston Ceramics. This second Shopify store streamlines the wholesale ordering process for Jenn and her stockists while keeping inventory separate for her retail customers.

Welcoming. Gentle. Abundant. Generous. Joyful. Stylish. Design-driven. Hostess-with-the-mostest. Calm. Serene. Safe.

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Platform: Shopify Vintage to Shopify 2.0

From Jenn Johnston:

“I knew my old website was well overdue for a revamp, but didn’t know where or how to begin doing it on my own. Without Jess, it wouldn’t have happened, and only wish I had engaged her sooner!

I really appreciated the way in which Jess approached the work that needed to be done and guided me through in the decisions that needed to be made. The whole process was enjoyable and empowering, particularly as I began to understand what a beautiful and functional site Jess was creating for me.

Thanks to Jess I now have a website I am proud of. I never imagined it could look as good as it does. And thanks to Jess’s amazing instructional videos, step by step guides and tailored resources, I will be able to maintain and update my website into the future.”