Online Natural lighting store

Lighthouse Lane

About Lighthouse Lane

Lighthouse Lane is a brand that offers handcrafted, handwoven pendant lights, each distinct in form, texture, silhouette, and quality. Founder Anna’s exceptional customer service and attention to detail set her business apart from mass-produced chains.

The Challenge Lighthouse Lane Faced

The original Shopify website, created a few years ago, didn’t align with the premium, unique nature of the brand. While the lights were distinctive, the site’s design didn’t do justice to their quality. While Anna had site traffic from paid ads and social media, the site lacked the “wow” factor she sought, and she knew her conversion rate was low. Keen to improve sales but not sure how to go about it, Anna contacted us to discuss our Shopify website design service.

- Increase sales
- Reduce customer friction
- Increase brand awareness.
The original Shopify website didn’t adequately showcase the brand’s unique selling proposition or justify the premium price. Despite driving traffic via paid ads and social media, the site didn’t convert well.
Additionally, while some customers reached out for more information, others likely left their questions unanswered and shopped elsewhere.
Anna’s biggest concern was whether investing in a website upgrade would lead to tangible results. She worried that the investment might not deliver a clear return, especially since she was already bringing in traffic through ads and social media. To ease her doubts, we assured Anna that the new site would not only look stunning but would also create a smoother customer journey, making it easier to browse, purchase, and convert. We focused on measurable results, optimising the site for better navigation, clear calls to action, and features that would save Anna time.
- Navigation & Filters: We revamped the site’s navigation, allowing customers to shop by room, material, size, and price—tailoring the experience to user behaviour and helping customers find what they wanted faster.
- Full-Width Imagery: We used large, full-width images throughout the site to showcase the beauty of the handcrafted pendant lights, ensuring that product photography was the focus.
- Incorporating Brand Elements: We integrated Lighthouse Lane’s distinct graphics and patterns throughout the design, while adhering to accessibility standards to ensure the site was both beautiful and functional.
- Social Proof: Customer reviews and in-situ images were added to show how the lights looked in real homes, which helped build trust and encourage new customers to make a purchase.
- SEO Optimisation & Copy: Working with Shine Copy, SEO-friendly copy was used to communicate the unique selling points of the lights and align with the brand’s tone, increasing organic search traffic and helping conversions.
- Educational Blog Posts: We recommended room-specific blog content that linked to related products, offering valuable information while driving traffic to the site.
- Magazine-Style Design: The design aimed to resemble a Home Beautiful design magazine—sleek, visually appealing, and editorial in style, enhancing the brand’s premium image.
The new Shopify website has far exceeded Anna’s expectations. It not only reflects the premium quality of the products but also saves her time and effort. The new navigation, informative content, and streamlined shipping have reduced friction and made buying easier for customers. The result is a more efficient business with improved conversions and a stronger brand presence.

A modern bathroom with a white freestanding bathtub, woven pendant lights, and sheer curtains. A wooden stool holds a small bottle and a soap tray. A woven chair cushion is partially visible. The setting is bright and airy, with greenery outside the window.

How It Changed Everything

Increased Sales & Organic traffic: Within weeks of launching the new site, Lighthouse Lane noticed a significant increase in sales, with organic search-driven traffic rising by 105% within six months.
Enhanced Brand Awareness: Direct traffic increased by 20%, demonstrating that the site had a positive impact on brand visibility and customer trust.
Elevated Perception: The site now feels more premium, aligning with the brand’s unique identity and increasing its appeal.
Improved Customer Experience: The new site has made it easier for customers to find products, get answers to their questions, and make purchases. The added live chat feature also increased conversion by providing instant support.

Visit Lighthouse Lane

“Jess has truly elevated my site to a whole new level. From the outset, Jess demonstrated an impressive ability to turn my wish list of functional items into a stunning, user-friendly website that has exceeded my expectations. It’s as if she could read my mind and create something I couldn’t even articulate. Communication with Jess was a highlight of the entire process. She was not only friendly but also clear in her communication. Before the website build even began, her well-structured processes made it easy for me to follow along and ensured that she had all the necessary information from me. This meticulous preparation meant that the entire build process flowed smoothly, and I felt confident that my vision was in capable hands. Jess’s dedication to creating a website that aligns with my goals and preferences was evident throughout the entire project. Her attention to detail, creative flair, and technical expertise shine through in the final result.”

— Anna Worrall, Lighthouse Lane