Case study: Lighthouse Lane
Lighthouse Lane sells handwoven pendant lights that are unique in form, texture, silhouette, and quality. Founder Anna’s exceptional customer service and attention to detail separate her business from mass-produced chain stores.
The project
Shopify website design and development
Upgrade the existing Shopify site to a new theme
the challenge
The original website was built by another website designer a few years earlier. Anna wanted the Lighthouse Lane website to be unique and have a “wow” factor but didn’t know how.
Site goals: Increase sales, reduce customer friction, and increase brand awareness.
Anna was nervous (and excited) about investing in a website upgrade and was uncertain if the new website would be worth the investment.
the Solution
Change the site navigation to reflect buyer behaviour (shop by room)
Create filters for customers to discover lights by room, size, material and price
Maximise the impact of the stunning photography with large full-width images throughout the site
Increase social proof with customer in situ images and reviews
Product pages that answer common customer questions and highlight the benefits of quality handwoven lighting and shopping with Lighthouse Lane
Better incorporate the brand elements (graphics and patterns) throughout the site while ensuring the brand palette is used in accordance with accessibility standards
Incorporate a chat widget for customers to ask questions easily
Communicate Lighthouse Lane’s point of difference with SEO-optimised copy from Shine Copy
Room-specific educational blog posts that link back to related products
The Result
From a simple online store to a conversion & SEO-optimised Home Beautiful shopping experience:
Noticed increased sales within weeks!
Within 6 months sales from search increased 105% (April 2024)
Within 6 months brand awareness increased with direct traffic sales up 20% (April 2024)
Elevated brand perception
Time savings for Lighthouse Lane with more customer enquiries answered on the website
“Jess has truly elevated my site to a whole new level.
From the outset, Jess demonstrated an impressive ability to turn my wish list of functional items into a stunning, user-friendly website that has exceeded my expectations. It’s as if she could read my mind and create something I couldn’t even articulate.
Communication with Jess was a highlight of the entire process. She was not only friendly but also clear in her communication. Before the website build even began, her well-structured processes made it easy for me to follow along and ensured that she had all the necessary information from me. This meticulous preparation meant that the entire build process flowed smoothly, and I felt confident that my vision was in capable hands.
Jess’s dedication to creating a website that aligns with my goals and preferences was evident throughout the entire project. Her attention to detail, creative flair, and technical expertise shine through in the final result.”
Before and after photos
